Horticultural Physiology

Jesse Lafian wins college’s entrepreneurship competition

BroderandLafian

UGA College of Agricultural and Environmental Sciences Associate Dean for Academic Affairs Joe Broder congratulates fourth-year horticulture student Jesse Lafian, whose smart irrigation business, Reservoir, won the grand prize in CAES’s inaugural FABricate entrepreneurship competition.

Jesse Lafian, a senior undergraduate in the horticulture department, won the UGA College of Agricultural and Environmental Sciences’ Fabricate entrepreneurship competition. Jesse has been working a novel type of soil moisture sensor that can help farmers and landscapers track the irrigation needs of their plants. The ultimate goal is to integrate the soil moisture sensor with an irrigation controller, so that plants can be irrigated automatically when needed. He plans to bring this product to market through his company Reservoir, LLC.

Dr. Marc van Iersel has served as one of Jesse’s mentor and the horticultural physiology lab has helped him with testing prototypes of the irrigation controller.

Great job, Jesse!